IC Business Systems
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A service by Irving Carrion · Lawrence, MA

Google Analytics and Search Console setup in Lawrence, MA

I set up Google Analytics 4 and Google Search Console for plumbers, HVAC companies and other local service businesses, so you can see how many calls and quote requests your website brings in each month. I'm based in Lawrence, MA, and everything is set up in accounts you own.

What's included.

Most analytics setups are built for online stores and ad accounts. This one counts what a local service business cares about: calls and requests. I set up this tracking on the sites I build, including a live plumbing site that records call clicks and form requests.

  • Google Analytics 4 in your own Google account
  • Search Console verified, with your sitemap submitted
  • Tracking for tap-to-call clicks, form requests and quote buttons, marked as key events
  • A tagged link for your Google Business Profile, so listing visits show up on their own
  • A filter so your own visits don't count
  • A plain-English note: where to look, what each number means, and what normal looks like for a small local business

Who it's for.

Plumbers, HVAC companies, contractors, cleaners, salons and other businesses that get calls and quote requests, on Squarespace, WordPress, Wix, Shopify or a custom-coded site.

Honest limits.

  • It counts taps on your phone number from your website. It doesn't record calls or change your number.
  • Analytics numbers start on the day it's set up. Search Console and your Google Business Profile keep some past data, so those can show history.
  • It's not for online store or Google Ads tracking. If your website plan blocks custom code, I tell you before we start.

How it works.

  1. Tell me what counts as a lead

    Calls, form requests, bookings or quote requests. Send your website link and which builder it's on.

  2. Give me access

    You add me as a user on the accounts and the site I need. I send the steps. Everything stays in your name.

  3. Set up, test, explain

    I set it up, check your page speed before and after, and send the plain-English note on reading the numbers.

Common questions.

Do you need my Google password?

No. You add me as a user on the accounts and site I need. Everything stays in your name, and you can remove me when I'm done.

Is this call tracking with new phone numbers?

No. It counts taps on your phone number from your website. It doesn't record calls or change your number.

Will this slow down my site?

Analytics adds one small script that loads in the background. I check your page speed before and after.

Which website builders does it work on?

Squarespace, WordPress, Wix, Shopify and custom-coded sites. If your plan blocks custom code, I tell you before we start.

Do you do online store or Google Ads tracking?

Not with this setup. It's built for businesses that get calls and quote requests.

What it costs.

Setup on a site you already have is quoted in writing after a free review, or done as consulting at $75 an hour with the time agreed first.

See all pricing

Start with a free site review.

Send your website or Google listing. I'll look at it the way your customers do and send back a short video and your three most valuable fixes, within 3 business days. No obligation.