IC Business Systems
ES Free site review

For owner-led local businesses · Lawrence, MA · English y español

From “Who do I call?” to “When can you come?”

I build the website that earns the call, and the request form that gets every job's details to you the moment it's sent.

Get a free site review See the work

Live now: smeredithplumbing.com sigskitchen.com

The live request page on smeredithplumbing.com, asking what the water heater runs on and what is going on.
smeredithplumbing.com sigskitchen.com

2Lands in Shane's inbox

Request form · To: Shane

New request · Water heater

  • Runs on gas · Leaking · In a few days
  • ZIP 01906 · in service area
  • 1 photo attached

3Shane replies

Got your photo. I can come by tomorrow between 8 and 10. Does that work?

1Customer asks

Example request on a live site I built. Nothing is sent.

Live sites, on the owners' own domains.

Both were designed and written in code for the business, not dropped into a template. Both are running today.

After: the live smeredithplumbing.com homepage, “The plumber who answers the phone.”
Before: the site builder's coming-soon setup page for S Meredith Plumbing.
Before: a site builder's “coming soon” page

S. Meredith Plumbing & Heating

Owner-operated plumbing and heating · Saugus, MA

Asked for
A real website in place of a site builder's “coming soon” page, and a way for customers to send the job details before Shane calls back.
What I built
Six service pages and five town pages. A request form that changes its questions by service, checks the ZIP code against the service area, takes a photo, and emails the whole request to Shane. Google Business Profile service descriptions and Search Console setup.
The live sigskitchen.com homepage: Bold, slow-smoked barbecue.
sigskitchen.com on a phone.

Sig's Kitchen BBQ

Food truck and catering · Methuen, MA and Fremont, NH

Asked for
A site the brothers could point people to at events, with the menu, upcoming dates, and a way to ask for catering.
What I built
Menu, events and catering pages, a look built around their own mascots, and a catering form that sends every inquiry to both owners with the customer's reply-to already set.

Also live: a Squarespace site for an artist and author, set up with book sales, a free-guide signup and a retreat registration form.

No inflated stats here. When these sites have measured results, they'll go on this page.

Follow one request.

This is what a “system” means here. Tap through a single job request on a site I built.

smeredithplumbing.com/contact

Service
Water heater
Runs on
Gas
What's going on
Leaking
How soon
In a few days
ZIP code
01906 · in Shane's service area
Photo
heater.jpg

A customer asks, on their phone.

The questions change with the service. The ZIP check runs before they hit send, and they can attach a photo, so the owner never has to call back just to ask what it's doing.

Live for a client

To: Shane · Reply-to: the customer

New request · Water heater · 01906

Gas · Leaking · In a few days · 1 photo attached

Came from: Google Business Profile

It lands in the owner's inbox.

The whole request is emailed the moment it's sent, with reply-to set so the owner answers in one tap. Spam is filtered and double-sends are blocked.

Live for a client

Request tracker · example rows

Water heater · 01906 · GoogleNew
Drain · 01960 · WebsiteQuoted
Boiler · 01907 · ReferralWon

It gets logged, so nothing slips.

A simple tracker, in a spreadsheet or the CRM you already use, gives every request a status so follow-up doesn't depend on memory.

Built as a template · available

Example reply · text from the owner

Got your request and the photo. I can come by tomorrow between 8 and 10. Does that work?

The owner answers.

The first reply already has everything it needs, because the request did the asking.

The owner's own reply

Demonstration with an example request. Nothing is sent. Steps 1 and 2 run today on smeredithplumbing.com.

What I build, by the job it does.

Each piece is marked honestly: live for a client today, or available to build for you.

  • Get found and trusted

    Websites written in code, or built on Squarespace when you want to edit it yourself. Google Business Profile, Search Console and local search basics. English, Spanish, or both.

    Live for clients

  • Make asking easy

    Request and quote forms that ask the right questions for each service, check your service area, take photos, and link to the booking tools you already use.

    Live for a client

  • Answer every request

    Every request delivered to the right inbox the moment it's sent, with the customer's reply-to already set. A tracker that gives each request a status.

    Delivery live · tracker available

  • Spend less time on admin

    Review requests after a finished job, routing into a CRM, and spreadsheets that do the repetitive math. Scoped one workflow at a time, with a written test for each.

    Available

Plain prices. Scope in writing.

One-time help, monthly support, ongoing work or a bigger build. Whatever you pick, we agree on the scope before anything is billed.

Consulting & troubleshooting

$75 an hour

Best for Something isn't working, or you want a second opinion on a tool.

Includes

  • Diagnosing website, form or workflow problems
  • Reviewing the tools you use and recommending what to keep, fix or replace
  • Hands-on fixes within the scope we agree on
How it works
Before I start, we agree on the scope and an estimated time. Some problems take an hour; many take a few. If it's going to run over the estimate, I stop and ask first. Billed for time used: 1-hour minimum, then 15-minute steps.
Not included
Hosting, domains and software subscriptions. They stay in your name and you pay those companies directly.
Discuss your project

Monthly website support

From $150 a month

Best for Your site works and you want someone keeping it current.

Includes

  • A monthly check: pages load, forms deliver, security certificate and domain renewal dates
  • Up to 90 minutes a month of small updates: text, photos, hours, prices, menu or service changes, small fixes
  • A short note each month on what I checked and changed
  • Replies within 2 business days; small updates done within 5 business days
Not included
New pages or features, redesigns, writing new content, ad management, after-hours or emergency work, hosting, domains and subscriptions. Unused time doesn't roll over.
Extra work
$75 an hour, estimated and approved before I start. Need more time every month? I'll quote a larger allowance.
Terms
Month to month. Cancel any time before your next billing date.
Discuss your project

Ongoing consulting & implementation

From $300 a month

Best for You want regular help improving your website, your tools and how work moves through the business.

Includes

  • Up to 3 hours a month of advice and hands-on work on your website, integrations and workflows
  • One 30-minute planning call a month
  • Everything in Monthly website support (small updates count toward your 3 hours)
  • Replies within 1 business day
Not included
New websites and larger builds (quoted separately), paid software and subscriptions, hosting, ad spend, after-hours or emergency work. Unused hours don't roll over.
Extra work
$75 an hour, estimated and approved before I start.
Terms
Month to month. Cancel any time before your next billing date.
Discuss your project

Website builds & larger projects

Custom quote

Best for A new website, a big redesign or a larger system.

Every project gets a written scope and price after we talk. Most land in these ranges:

Discuss your project
Essential website
$1,000–$1,500
One to five simple pages, a contact form, a phone-first layout and domain setup. Usually 1–2 weeks.
Signature website
$2,500–$5,000
Five to eight pages, galleries, a request or booking flow, tested analytics, and a set number of extras such as Spanish pages or a guided service picker. Usually 2–4 weeks.
Website and systems
From $6,000
A full site plus up to two defined workflows, such as CRM routing or follow-up, and one report. Price set after a discovery call. Usually 4–8 weeks or more.
Smaller fixed-price jobs
From $300, one time
For a site you already have: a new landing or request page, analytics and tracking setup, or a review-request workflow.

Every project: 50% deposit to start, two review rounds, and 30 days of fixes after launch. Timelines start once I have your content and access.

Not sure where to start? The free site review costs nothing: I look at your site from the outside and send your three most valuable fixes. Paid consulting is hands-on work inside your website or tools. Get a free site review

Irving Carrion, founder of IC Business Systems.

You'll work with me, Irving.

I'm Irving Carrion. I've worked in the plumbing trade around Lawrence, and I build websites and request systems for businesses where the owner is the one doing the work.

I know what it looks like when the owner is in the truck, on a ladder, or under a sink while the phone keeps ringing. What I build is meant for that reality.

I write the code myself, explain it in plain English or Spanish, and set things up so they still make sense a month later.

  • Lawrence, MA · in person across MA and NH
  • English · Español
  • One person, start to finish
  • Remote projects anywhere

How it works.

  1. Free review

    You send your site. I send back a short video of me using it on a phone, plus your three most valuable fixes.

  2. Scope and price in writing

    If you want help, you get exactly what's included, what it costs, and when it's due.

  3. Build and review

    I build it. You review it twice before anything goes live.

  4. Launch, then 30 days of fixes

    It goes live, I test the request path on a real phone, and I fix anything that comes up for 30 days.

Questions owners ask first.

Is the review really free?

Yes. You get the video and the written fixes either way. There's no obligation and no sales sequence afterward.

I'm already on Squarespace or Wix. Do I have to switch?

No. If your platform works, I'll improve what you have. I only recommend moving when the platform is the thing costing you jobs.

Can I edit the site myself?

Yes, if you want to. I can build it on a platform you can edit, or handle edits for you on a monthly plan.

Do you work in Spanish?

Sí. I build sites in English, Spanish, or both, and we can talk in whichever you prefer.

Do you only work with local businesses?

No. I'm based in Lawrence and meet clients in person across Massachusetts and New Hampshire. I also build for businesses anywhere, working remotely.

Who owns the site and the domain?

You do. Your domain and accounts stay in your name, and I hand everything over at launch.

How long does it take?

Most websites take one to four weeks once I have your content and access. Bigger systems take longer, and you get the date in writing.

What's the difference between the free review and paid consulting?

The free review is me looking at your site from the outside, the way a customer does, then sending a short video with your three most valuable fixes. Paid consulting is hands-on: I get into your website or tools, find what's wrong and fix it, at $75 an hour with the time agreed first.

What happens after launch?

Thirty days of fixes are included. After that it's up to you: monthly website support from $150 a month, or consulting at $75 an hour only when you need something.

Are hosting and software included?

No. Hosting, domains and software subscriptions stay in your name and you pay those companies directly. My prices cover my time and work.

Is there a contract for monthly plans?

No long contract. Monthly plans are month to month, and you can cancel any time before your next billing date.

Get a free site review.

Send me your site and I'll look at it the way your customers do.

What you get

  • A short video of me using your site on a phone.
  • Your three most valuable fixes, written down.
  • In English or Spanish.
  • Within 3 business days. No obligation.
See a sample: I reviewed my own old homepage
My old homepage at 1080 pixels wide, with the language switch and main button cut off at the right edge.
Illustrative sample. My own site, captured October 13, 2026.
  1. At laptop widths, the header ran off the screen and hid the language switch and the main button.
  2. On a phone, the first real project appeared three and a half screens down.
  3. The same free offer promised three different turnaround times.

Prefer to check it yourself first? Check it yourself in 90 seconds

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Best way to reach you

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